Chivas XV, brand activation

In a total golden mood, the King Bar in Havana hosted Havana Club Internacional and Pernod Ricard at the brand activation for Chivas XV. Our team considered the event as an opportunity to transform all the spaces in this popular bar. The golden theme played an essential role, adding touches of distinction and refinement that all the guests took advantage of.

Chivas XV, a lighhearted version geared towards festive nights, reigned in the venue. The cocktails offered helped to highlight its sweet aroma and smooth, fruity taste with notes of honey, orange, cinnamon, and raisins. The decoration included brand details in every space, combining modern chairs with vintage-style tables, mirrors, and luxury lamps.

A central, fully customized photo space where guests were welcomed, also served as an area where attendees could feel like royalty for a few minutes. The night featured live musicians and finger food, in a proposal designed to be enjoyed with all the senses while increasing brand awareness and sales.

Event design and decor by Aire de Fiesta Cuba

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