Product Launch
Luxury Event Havana Club 1519 at the Grand Theater
The presentation of Havana Club 1519 at the Grand Theater of Havana elevated the launch to the category of a luxury event. Choosing this iconic venue, with its neo-baroque architecture and direct view of the illuminated Capitol, reinforced the historical and exclusive character of the edition. Our team directed the creative proposal, replicating the palette and patterns of the case so that every corner of the theater spoke the same language as the product.
Suppliers:
Design and Decoration
Aire de Fiesta
Catering:
Iberostar Parque Central
Location:
Grand Theater of Havana “Alicia Alonso”
As they climbed the stairs to the first floor, guests encountered a central piece on the landing: the Havana Club 1519 bottle on a pedestal. That pedestal was designed as a replica of the case, with its dark tones and golden details, reinforcing the product’s identity. In the background, a large-scale pattern inspired by the case framed the scene and turned the spot into the most photographed point of the tour. The focused lighting on the bottle accentuated its exclusivity and set the tone for a luxury event right from the start.
The product as the protagonist
The Havana Club 1519 bottle was presented as the centerpiece of the scene, conceived not only as a container but as a collectible object. Its design is inspired by the architectural heritage of Havana: clean lines reminiscent of classic elegance and sober details that evoke the colonial ironwork present in the case. The transparent glass revealed the amber rum, the result of a blending and aging process. Each piece was numbered, reinforcing the exclusivity of a limited edition of just 500 bottles, created to celebrate the 500th anniversary of the city.
The grand hall
On the second floor of the Grand Theater, the grand hall was the central space of the Havana Club 1519 luxury event. The black, gold, and ocher palette defined the atmosphere, with warm lighting highlighting the historic moldings and columns. Floral arrangements and custom stationery reinforced the elegance of the venue, while each table and graphic detail echoed the patterns of the Havana Club 1519 case. The result was a sophisticated ambiance, worthy of a luxury launch.
Play of heights in the setting
Pedestals with tall floral arrangements were combined with low centerpieces. This solution responded to the high ceilings of the space without interfering with guests’ conversations. The tables maintained a sober and subtle elegance, while the elevated arrangements provided the necessary scale to balance the room and maintain coherence with the luxury concept of Havana Club 1519.
Need as the starting point of good design
The need to panel the grand hall —to avoid it looking empty and at the same time cover an exhibition unrelated to the event— became the best design opportunity. That intervention resulted in a large wall that served as the central axis of the branding and the stage for the photocall. The structure combined golden foliage of native species with cutouts and patterns inspired by the case, along with large-scale applied logos. What began as a technical necessity ended up being a key scenographic resource to reinforce the identity of Havana Club 1519 and mark the most photographed spot of the night.
